Novel

Visualizing brand ecosystems for a word-nerd, D.C.-based business consulting firm.
Words by Novel.

Novel believes in a world where in a world where brands and people exist harmoniously.

Novel's mission is to build ecosystems where experience is shared — promised lands where brands are freed from pushing invasive and irrelevant ads and where consumers discover the things they need, precisely when they need them.

The sum of our interactions within these ecosystems shapes our individual human experience. Family, friends, coworkers, and sometimes even complete strangers contribute to this experience in meaningful ways. So too, do “non-organic” actors. Read: brands.

Kelcey Gray

Novel

Novel believes in a world where in a world where brands and people exist harmoniously.

The sum of our interactions within these ecosystems shapes our individual human experience. Family, friends, coworkers, and sometimes even complete strangers contribute to this experience in meaningful ways. So too, do “non-organic” actors. Read: brands.

More Work ᗒ